I take data-heavy products from research all the way to handoff.
Currently, I’m a Senior Product Designer at GRESB.
Seven years in product design, five of them building reporting tools for institutional investors — dashboards people use to make decisions they have to defend, not admire.
Outside work I row, sail and bike — sports that keep me focused and present.
Dutch & Brazilian national, based in Zaandam.
No visa sponsorship or work permit needed in the EU.
Three projects.
GRESB
Product Designer · Real Estate · 2024 – 2025
A sustainability score that told clients where they stood, but not why
Fund managers could see their GRESB score but not explain it — some paid
consultants to decode results they already owned. I led discovery, design and
delivery of the Score Contribution Dashboard,
which breaks a portfolio score down building by building so a manager can see
what is lifting it and what is holding it back.
Field
B2B SaaS · dashboard · sustainability
The product is public. The research and design behind it
is not, so the write-up goes out on request rather than being published here.
Five sustainability reports, each rebuilding the same components slightly differently every quarter. I inventoried every component in use, built GRESB’s first design system from the foundations up, and report build time fell from over four months to one.
Dog owners wouldn’t book a stranger to walk their dog. I split the marketplace into separate owner and walker journeys, rebuilt the walker profile around reviews and history instead of a name and a price, and tested the new booking flow against the original with eight participants.
“Sofia led the product development of a new app — research, personas, MVP prioritisation, UX and layout end-to-end. An amazing experience having her on the team.”
“Sofia reframed the Amo portal with UX research and activities that improved the customer experience. I loved the immersion and the result that came from it.”
“Sofia helped us create a smooth user experience for our dog-walking platform. We could not be more thankful for her work dynamics and deliveries.”
Selected roles.
Senior Product Designer · GRESBMar 2021 — Now
End-to-end product design across the full B2B SaaS suite — Real Estate, Infrastructure, Data Center, Fundamentals and Asset Benchmarking.
UX / UI Designer · Digital Society School (HvA)Sep 2020 — Jan 2021
Led research and designed new community experiences for a neighbourhood in Rotterdam.
UX Designer · FreelanceApr 2019 — Feb 2021
Global client work spanning user research, IA, interaction design and usability testing.
Project Manager · Paranoid BRNov 2014 — Feb 2018
Cannes Lions-winning production agency: 60-person crews and budgets on branded content, plus audience and ROI research.
Project Manager · Damasco Filmes2012 — 2014
Customer research, script analysis and investment-fund matching for TV and film.
Creative Researcher · O2 Filmes2011
Researched references and shooting requirements to support directors on film production.
Earlier work.
Freelance, self-directed and team projects. Full case studies.
PUC São Paulo, BA Communication & Multimedia · Ironhack Amsterdam, UX/UI
Hiring a Senior Product Designer?
If your product has more data than screen, I’d like to hear about it. I’m most useful where the domain is complicated and someone has to make a decision at the end of it.
