About
Product design from discovery to implementation — generalist by choice, data-driven by habit.
I'm Sofia Gomez — Brazilian and Dutch, based in the Netherlands, fourteen years across multimedia, product and UX. At GRESB I built the design practice from scratch and lead it end-to-end across the B2B SaaS platform behind the global ESG benchmark for real assets.
Story
I came to UX from seven years in São Paulo's award-winning audiovisual industry — first as a creative researcher at O2 Filmes, then as a project manager at Damasco Filmes, then at Cannes Lions-winning agency Paranoid, where I led 60-person crews on branded content for global consumer brands, alongside feature films distributed by Netflix. Budgets, ROI studies, audience research and stakeholder management were the daily craft.
That foundation still shapes how I work. I think about products as systems of communication first, and as interfaces second. I'm a generalist by choice: I do best when I can move across discovery, research, design and implementation without handing the problem off — and I gravitate to data-heavy, mission-driven products like the ESG and sustainability reporting at GRESB, where clarity and structure matter more than surface polish.
Outside work I row, sail and bike — sports that keep me focused and present.
What I do
Skills, tools & methods.
Design
- Design systems & tokens
- Interaction & UI design
- Information architecture
- Accessibility (WCAG AA)
- Prototyping
Research
- User & stakeholder interviews
- Usability testing
- Journey mapping
- Competitive analysis
- Synthesis & insight framing
Systems & strategy
- Cross-functional product strategy
- Design ops & adoption
- Component governance
- Workshop facilitation
- Roadmapping with PMs & eng
AI in design
- Claude Code skills & plugins
- Design-system guardrails for AI output
- Prompt & context design
- AI-assisted research synthesis
- Prototyping in code with AI
Tools
- Figma, FigJam, Variables
- Tableau (design for, with BI devs)
- HTML / CSS / basic JS
- Storybook, design tokens
- Claude Code, MCP, Figma MCP
- Notion, Jira, Linear
Experience
Selected roles.
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Senior Product Designer · GRESB Title updated to Senior Product Designer in 2026. The scope below has been mine since 2021. End-to-end product design across GRESB's full B2B SaaS product suite — Real Estate, Infrastructure, Data Center, Fundamentals and Asset Benchmarking. Built the company's first design system with engineering and product, launched new B2B products, and pushed GRESB into closer, continuous contact with its customers — usage tracking, interviews and beta users inside development, CSAT and NPS over time. Amsterdam, Netherlands
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UX Designer / Product Owner · Digital Society School (HvA) Led research and designed new community experiences for a neighbourhood in Rotterdam through user-centered design. Amsterdam, Netherlands
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UX Designer · Freelance Global client work spanning user research, IA, interaction design and usability testing — wellness marketplaces (Amo Bem Estar), women's safety (Lili), community apps (OpenUp) and a pet-care marketplace (GO APP PET). Amsterdam, Netherlands
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Project Manager · Paranoid BR Cannes Lions-winning production agency. Managed 60-person crews and budgets on branded content for global consumer brands; co-produced feature films distributed by Netflix. Ran audience and ROI research for TV and cinema. São Paulo, Brazil
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Project Manager · Damasco Filmes Selected and developed audiovisual projects on the Entertainment team. Customer research, script analysis and investment-fund matching for TV and film. São Paulo, Brazil
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Creative Researcher · O2 Filmes Researched references and shooting requirements to support directors on film production. São Paulo, Brazil
Education
Where I learned.
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UX / UI Design Bootcamp · Ironhack Amsterdam Nine-week intensive program, scholarship recipient (November 2019 cohort). Taken alongside self-study through Interaction Design Foundation, Aquent Gymnasium and the Ladies That UX Amsterdam community.
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BA · Communication & Multimedia · PUC, São Paulo Design, technology, audiovisual and online media. Foundation for everything that followed — the way I think about products as systems of communication starts here.
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Cinema · Anhembi Morumbi, São Paulo Two years of film school, then a switch to Communication & Multimedia at PUC. Film alone was narrower than how I wanted to work.
Certifications
Continuous learning.
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Information Visualization Interaction Design Foundation (IxDF)
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Behavioural Design Fundamentals SUE | Behavioural Design Academy
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AI x Design · Contributor Volunteer with the AI & Design community
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Elements of AI University of Helsinki
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Adaptable Mindset Digital Society School
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Responsive Web Design freeCodeCamp
Languages
How I communicate.
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Portuguese
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English
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Spanish
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Dutch
Let's talk
Open to Senior Product Design roles.
B2B SaaS, dashboards, sustainability, think-tank products — or any role where end-to-end product design and data-driven thinking are part of the job. Based in Zaandam, NL · Dutch citizen, EU work rights. Open to remote across EU.
contact@sofiagomez.me